Leadership Requires Insight
Stay abreast of changes in demographic profiles, travel patterns, shopping behavior, and customer satisfaction. Know your impact and how you can optimize. We help clients perform market analysis, conduct effective airport planning and improve operations. Our research studies include survey design and implementation, careful collection and evaluation of relevant primary and secondary data, and cutting-edge statistical methods to enable the application of the most meaningful and applicable insights to decision-making.
survey objectives
Each survey is custom designed to enable precise research and solve specific problems or interests identified in the exploratory research. Objectives for our surveys include:
- Satisfaction and Experience
- Concession Planning
- Terminal Planning
- Ground Transportation Studies
- Business/Economic Impact Analysis
- Operations Studies
- Specialized Studies
primary research
Our primary research involves going directly to the source to ask questions and gather information. We use multiple research methods:
- Intercepts Interviews
- On-line surveys
- Focus groups
- Visits to competitors’ locations
secondary research
We perform secondary research compiling, gathering and organizing research that has been published by others. Our research includes reports and studies by government agencies, trade associations or other airports and industries.