Firelli PittersDirector, Concessions & Research

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areas of expertise
  • Concession Planning and Programming
  • Traffic and Passenger Flow Analysis
  • Airport Surveys and Market Research
  • Quantitative Analysis
  • Analysis and Development of Leasing/Management Methodologies
  • Merchandising & Marketing Plans
education
  • BS, Political Economics and Business Management, University of California (Berkeley)

Ms. Pitters brings extensive experience in airport concession planning-development, and implementation, as well as research. During the last 20 years with Unison, Ms. Pitters has been involved with numerous terminal development projects, working closely with airport staff and architects to develop concession spaces and programming requirements for new terminal facilities. Her work includes developing and executing market and passenger research studies. Ms. Pitters leads Unison’s Market Research practice, and has completed numerous airport research projects. Ms. Pitters additionally served as a Principal Investigator for a key industry study for the Airport Cooperative Research Program regarding concession operations at the airport.

Firelli ….

Prior to joining Unison, Ms. Pitters worked for a national retailer in Store Operations and Management where she proved to be a transformative executive. Ms. Pitters created and managed numerous management training and customer service programs for all levels of personnel and led several company-wide committees in an initiative to evolve the company’s organizational structure.

publications

  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

    March 26, 2020
  • A digital prescription for the pharma industry

    Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.

    December 9, 2019
  • Within the construction industry as their overdraft

    Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

    January 22, 2016

contact details

Orange County
25910 Acero
Suite 250
Mission Viejo, CA 92691, United States

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    I have witnessed first-hand the professionalism and competence of Unison personnel. The staff and leadership at Unison continue to impress me with their knowledge, skill and commitment to the Airport’s success.

    Rhonda Hamm-Niebruegge
    Airport Director, St. Louis-Lambert Int’l Airport

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