Firelli PittersDirector, Concessions & Research

areas of expertise
- Concession Planning and Programming
- Traffic and Passenger Flow Analysis
- Airport Surveys and Market Research
- Quantitative Analysis
- Analysis and Development of Leasing/Management Methodologies
- Merchandising & Marketing Plans
education
- BS, Political Economics and Business Management, University of California (Berkeley)
Ms. Pitters brings extensive experience in airport concession planning-development, and implementation, as well as research. During the last 20 years with Unison, Ms. Pitters has been involved with numerous terminal development projects, working closely with airport staff and architects to develop concession spaces and programming requirements for new terminal facilities. Her work includes developing and executing market and passenger research studies. Ms. Pitters leads Unison’s Market Research practice, and has completed numerous airport research projects. Ms. Pitters additionally served as a Principal Investigator for a key industry study for the Airport Cooperative Research Program regarding concession operations at the airport.
Firelli ….
Prior to joining Unison, Ms. Pitters worked for a national retailer in Store Operations and Management where she proved to be a transformative executive. Ms. Pitters created and managed numerous management training and customer service programs for all levels of personnel and led several company-wide committees in an initiative to evolve the company’s organizational structure.
publications
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March 26, 2020 -
A digital prescription for the pharma industry
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
December 9, 2019 -
Within the construction industry as their overdraft
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
January 22, 2016
contact details
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